The platform is rolling out a updated setting that allows them to cut down on the volume of AI-created content appearing in their feeds. This move comes as the platform revealed that it currently hosts over 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is being tested over the next few weeks before a widespread launch. This advancement aligns with a surge in AI content, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that almost a tenth of the fastest-growing content creators on a popular video site primarily display clips produced artificially. A large amount of this output is classified as low-quality AI content, a label for poor-quality, factory-style content that is typically absurd or surreal.
“We know from our community that many people appreciate content produced via AI tools, from digital art to informative clips, and we want to provide users the option to adjust the amount of that, depending on their own choices,” stated a company executive.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its service tagged as made with AI. In total, over 100 mn media items are uploaded to the app daily, making clips made by AI a minor portion of its overall inventory.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI-generated videos they watch by opening the “manage topic” feature in the application and selecting the AI content topic. Further subjects that are already be controlled under the setting include current affairs, fashion, aesthetics, and movement.
Platform Guidelines
The platform’s rules require creators to identify convincing AI-made content, and it bans dangerous fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
In addition, the platform will from now on attach an AI-generated tag to content produced via its built-in AI features, or identified by an cross-platform project for recognizing AI-generated material. This step is intended to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a two million dollar educational fund for specialists and groups to create educational content about ethical AI use. This project will assist charitable organizations specializing in educating programming and robotics.
Content Safety Approach
The platform has defended its content review process, following controversy over proposals to lay off a large number of safety staff in the UK. It is set to reduce hundreds of positions in its content moderation team in its British office, with labor groups and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A company official clarified that human moderation would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content before it has to be seen by people. The platform reported a 76% decrease in shocking and graphic content handled by human moderators over the past year due to intervention by its machine learning processes.
We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a extensive automated help is proving valuable operate efficiently.”
